In the summer of 2019 I designed a 6-part social media campaign to introduce FLEX (Future Leaders Exchange) Program students to media literacy key questions and concepts.
Since the campaign was running on Instagram, I wanted to simplify the text and graphics as much as possible - using clear language, attention-grabbing colors and graphics, and meaningful examples.
IG Timeline Post Example
IG Stories Post Example
The campaign culminated in a series of interactive lectures at an event known as End of Stay - during which 200+ students are gathered together before heading back home to their respective countries.
After the events, I put the campaign together as a single-page PDF that can be printed and put into a classroom. You can find it below: